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There are so many reasons to wear a wig: hair loss, protective styling, religious traditions, convenience, style experimentation. But whatever your motivation may be, one thing is certain: You want a wig that makes you feel confident, and that fits your style and budget. That can be a surprisingly tall order, especially when it comes to shopping for wigs online.
To help you find the best wigs on Amazon, our editors checked ratings and scoured customer reviews to suss out which products are actually worth your money. In addition to vetting a diverse range of synthetic and human hair wigs in a variety of styles and colors, we also consulted Tamika Gibson, a certified wig maker and professional cosmetologist, who provided us with expert insights on what to look for when shopping for a quality wig.
Our top picks:
When it comes to choosing the right wig for your needs, you'll want to consider the wig type (options include synthetic hair made from plastic fibers, human hair wigs made with donated hair or a mix of both) and the wig cap construction (lace front, full lace, traditional cap and more), as well as the style, color and length.
Once you've browsed our reviews, read up on more expert wig shopping advice at end of this article. Looking for more ways to level up your hair game? Check out our articles our guides to the best hair products, how to make your hair grow fast and how to fix damaged hair.
Pros
- Includes a breathable, tan wig cap
- Comes in 16 hair styles and colors
Cons
- Does not include a middle part
Amazon shoppers can't get enough of this versatile bob with more than 10,400 reviews. Customers say that the quality synthetic hair, combined with the wide range of lengths and colors — 16, to be exact! — make it a standout choice.
"The color is phenomenal, like a natural auburn with highlights," said one Amazon reviewer. "The wave pattern also looks natural."According to reviewers, the breathable net cap offers comfort, while the hair itself is soft and durable, allowing for the wig to be worn for years. Just note that it does lack a clear middle part, if that's a sticking point for you.
Pros
- Made with elastic net and adjustable straps
- Features a natural middle hair part
Cons
- May not last as long as higher quality options
For under $30, this pre-styled synthetic lob offers great value. It features a middle part and natural-looking highlights, as well as a breathable net and side pads.
One Amazon reviewer couldn't get enough of its natural look, saying she has purchased three different versions. "I have received so many compliments while wearing it," adds another user, who commented on its lightweight feel and great coloring: "It feels comfortable on my head, and unlike other wigs, it wasn’t scratchy." However, some reviewers did express concern regarding how long the wig would ultimately last.
Pros
- Made with real hair
- Easy to dye and wash per reviewers
Cons
- Expensive
Bring some bounce to your look with this wig that will give you the look and feel of natural curly hair. This luxe piece is made with real hair so that you can wash, blow out and dye it. Many online shoppers appreciate its "buttery soft" texture and "natural look" after washing and trimming to their preference.
The caveat: It's on the pricier end, but many reviewers think the price is fair given its quality. Because it's made from human hair, expect this wig to involve a bit more maintenance, too. One reviewer says she detangles hers with curl cream and sprays it weekly with water to keep it moisturized.
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Pros
- Made with human hair
- Comes in a variety of lengths
Cons
- Some users report shedding
Made with unprocessed human hair from Brazil, this wig is higher quality than most. Featuring a pre-plucked hairline and an invisible lace front for a more seamless illusion, it's racked up over 4,000 five-star reviews on Amazon.
To maximize its longevity, the brand recommends washing it regularly to minimize static electricity. "It sheds some, but not an unbearable amount," said one Amazon reviewer. "It's a great wig for the price. Actually, this is my second time buying this one. The first lasted for about two years."
Pros
- Users report minimal maintenance
- Stylish layers add a realistic touch
Cons
- Some shedding
Great for beginners, this lace-front wig comes with a lace band and features an invisible lace front and elastic net. Reviewers appreciate that it comes pre-plucked and features tiny knots, so there's minimal maintenance needed. It even features stylish layers for a more realistic touch. Some reviewers report slight shedding, though they say it's a small sacrifice for the impressively transparent lace front.
Pros
- Made from human hair
- Minimal shedding, per reviewers
Cons
- May need some plucking
Made of human hair, this wig is not only designed to look effortless — it's actually low-maintenance. Amazon reviewers praise this wig's glueless application. "This hair is very soft. I took it right out the box, cut the lace and stuck it on (no glue)," a shopper wrote. "I pinned it up and went to work ... This wig doesn't shed much, and the quality is excellent for the price." Just note that it may require some plucking to create faux baby hairs for a more realistic appearance.
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Pros
- Made of human hair
- Doesn't easily tangle or shed per reviewers
Cons
- Pricey
If you want a fuller look, consider this human hair wig featuring a cascading wave pattern and glueless application. You can choose from nine versions, varying in length from 14 to 30 inches. A common thread among reviewers is that it takes bleaching well and prompts less shedding and tangling than other wigs they've tried.
In fact, one person wrote: "I have had so many compliments about my new hair. The unit has a natural shine, and it fits on my head perfectly. The hair is durable thus far, and it does not shed. Also, the density of the unit I got was 180, and it was very full and thick."
Pros
- Wide variety of color options
- Brand claims hair can handle high heat
Cons
- Needs frequent combing to prevent tangles, per reviewers
Get blowout-level results without a major markup. This wig delivers full, voluminous curls available in a wide variety of shades. "I wore this for my wedding, and no one could tell it was a synthetic lace wig," wrote one satisfied shopper. "The curls are flawless and do not easily tangle with care ... I've bought this wig numerous times and will continue to do so."
The brand claims the hair fibers can handle heat up to 450ºF, meaning you should be able to touch this wig up with a curling iron for some extra oomph. Reviewers advise keeping a wide tooth comb and mousse on hand to prevent the synthetic hair from tangling.
Pros
- Layered details
- Natural-looking highlights
Cons
- Thick hair may require some trimming or plucking
Though synthetic, this brunette wig with pretty caramel highlights and a straight layered design looks surprisingly natural. Just be aware that you may find the wig to be too thick, depending on your head shape. "The wig is nice and a very good price, but too much hair on it looks unrealistic and very bulky looking," one reviewer commented. Nonetheless, another reviewer noted that "the hair is very easy to manage," adding that they "can't say anything negative about this wig."
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Pros
- Soft and easy to manage, according to shoppers
- Comes pre-plucked
- Wide variety of colors
Cons
- Slightly shiny sheen
For sleek, pin-straight hair, this wig comes in a plethora of colors, ranging from natural to costume-y (think neon green and bright blue). "It's soft, looks more natural than most synthetics, the lace is a light enough color for my skin tone and not too itchy," an online reviewer wrote, while another added it felt "soft and manageable." It comes with a shiny sheen that makes the wig look slightly less real, so some say they used a bit of hair powder to tamper that.
Pros
- Comes in six different lengths
- Made with human hair
Cons
- Some reviewers experienced slight shedding
Coming in six different lengths, this headband wig is luscious and full from top to bottom. You can perm, dye, straighten or bleach it as you like, though one reviewer noted slight shedding when washing the wig. According to Gibson, when it comes to headband wigs, you can leave some of your natural hair out in the front, even your edges, and lay it on top. "It’s made for a quick look and for someone who wants their natural hair to be shown," she added.
Pros
- Affordable
- Large lace front for customizing hair part
- Easy installation
Cons
- May need to flat iron flyaway filler hairs
When the occasion calls for a bit more simplicity, this everyday bob does so in a chic, sleek fashion. It's made from unprocessed real hair, per the brand, for silky softness and for easy bleaching and dyeing.
The large, transparent lace front makes it easier to customize your hair part, according to Amazon reviewers. This particular style requires little maintenance since the hairline comes pre-plucked with baby hairs — many reviewers praised its easy application. Though, one shopper said a few filler hairs looked messy following a few wears.
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Pros
- Comes in 10 bold colors
- Pre-styled as wavy
- Good quality for price
Cons
- Bangs may require shaping
With a 4.4 star rating on Amazon, this colorful wavy wig is a bold statement piece for Halloween and beyond. One GH staffer purchased it for Halloween and attests that it has lasted her many years before fraying. Impressed by its quality and length, she bought another version in a different color, too.
Reviewers agree, with one writing: "Amazing quality wig, especially for the price. Surprisingly, [it] has anti-slide clips sewn into the wig netting." However, our staffer did notice that the bangs needed some shaping due to its slightly short, choppy length.
Pros
- Great value
- Beautiful color
Cons
- Thick and can tangle easily
Balayage can cost upward of $300 at the salon, but thanks to this Amazon wig, you can achieve similar results for just $20. This wavy, hip-length wig comes in an assortment of color variations, too, including a classic brown balayage and a blonde ombre.
It exceeded one reviewer's expectations: "The weight, the amount of hair, the real-life look, everything! So easy to install and it fits my head just right!" Shoppers also noted that the 24-inch long-haired wig could tangle but nothing that a comb or a run of fingers couldn't fix.
Pros
- Comes in 11 different blonde shades
- Lightweight and comfortable, per reviews
Cons
- Hairline isn't super realistic
Available in ash blonde, cool-toned platinum and "bronde" ombre, this long wig is suited for those who want a blonde 'do. One Amazon reviewer dubbed it "lightweight, comfortable and feels great with little shedding." It features sweeping curtain bangs and pretty face-framing layers. Some customers stated that its middle part required some plucking to give it a more realistic feel, however.
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Pros
- Comfortable to wear all day
Cons
- May need styling to achieve desired look
Too nervous to commit to a pixie cut? Try this Amazon wig instead. It comes in an array of options, including grey shades and highlighted variations. "I really like this wig and have gotten a lot of compliments on it," said one reviewer. "Some have even thought it was my real hair ... I can wear it all day with ease, and it styles very nicely with product." You may have to play around with the styling — like running a flat iron through it — to find a more flattering look that best suits you.
Pros
- Comes in 23 different color options
- Easy to comb through, per reviewers
- Claims to be heat resistant
Cons
- May require basic trimming
Long and wavy, this on-trend wig impressed Amazon reviewers with its beautiful array of colors. And while a lot of hair can tend to stifle scalps, this one incorporates a rose net that's designed to feel more breathable and comfortable while wearing. Two built-in straps can adjust to suit different head sizes. One caveat? A reviewer notes that "the ends are just very brittle" but says they resolved this through basic trimming.
What to look for when shopping for the best wigs on Amazon
✔️ Wig construction: "[Look for] a wig that has small knots and thin lace, so it will be easy to blend to your skin," says Gibson. "The hair [should be] full, starting at the roots down to the ends."
✔️ Lace quality: "Lace" is a mesh or lace fabric that is sewn into the wig's hairline or cap. If the lace is thick then it’ll be more difficult to melt into your hairline, appearing unnatural. "Thick lace [is] hard to blend to look natural," says Gibson.
✔️ Fit: "When shopping for a wig you should look for one that fits your head," explains Gibson. If you're new to the wig world, consider shopping for a closure wig, which gives the illusion that your natural hair is growing from your scalp. "It requires less maintenance and is easier to blend since it’s less lace," Gibson says.
✔️ Style and length: Gibson also suggests that in order to determine the best wig for you, consider the type of hairstyle you want to wear, as well as your lifestyle and hair needs.
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How can you tell if a wig is high quality?
"Red flags when shopping for wigs would be thin hair, red or orange strings, which are known as plastic fillers to make the wig fuller," says Gibson. The fillers are used in the manufacturing process to hold the lines during the weaving process, but often they might purposefully be left in to add extra hair weight.
What's the best way to take care of a wig?
Most wigs can last a long time if properly cared for and maintained. Similar to how your natural hair requires daily upkeep, so do wigs. The type of wig you have might result in different care practices so it is always important to read any instructions or tips from the brand in order to best manage your wig.
Here are some general rules of thumb:
- For human hair wigs, wash with shampoo and conditioner.
- For synthetic wigs, you can use a gentle wig-safe shampoo and then spritz with a leave-in conditioner once the hair is fully dry.
- Use sulfate-free hair products.“I recommend staying away from alcohol-based and sulfate hair products," says Gibson. These types of products can compromise the quality of hair.
- Carefully store the wig. After you have cleansed your wig, make sure the wig is fully dry and then consider your options. You can keep it in a satin bag to keep it frizz-free, or utilize a wig head, which helps to keep the shape and style.
Marielle Marlys
Freelance Writer
Marielle Marlys is a freelance writer at Good Housekeeping and Cosmopolitan who graduated from New York University with a degree in Journalism and Global Liberal Studies, and with a Master of Arts in International Relations and Affairs. Additionally, she has held internships at Modern Luxury, Good Housekeeping and Cosmopolitan magazines, CNBC, The Borgen Project, and Almost 30 podcast. Although Marielle is a proud Jersey girl, she has also lived in Florence, Italy and Madrid, Spain.
Jacqueline Saguin
Senior Commerce Editor
Jacqueline (she/her) covers all things e-commerce in beauty, lifestyle and beyond for the Good Housekeeping Institute. Before joining GH in 2021, she was a style and beauty reviews fellow at Insider, testing viral trends, reviewing sustainable brands and more. She's a graduate of the University of Florida's School of Journalism, with a specialty in magazines and mass communication.